About us

We built this brand for one reason:
Alberta deserves to be heard.

For years, people out here have worked harder, earned less credit, and carried more weight than anyone wants to admit. While everyone else tells us how to live, what to build, what to tax, and what to shut down, Albertans keep showing up — in the cold, in the fields, on the rigs, in the shops, and on the roads.

This brand is for the people who keep this place moving.

We’re tired of being talked down to.
We’re tired of being ignored.
We’re tired of watching decisions get made by people who’ve never stepped foot on a lease road or looked a -40 morning in the eye.

Alberta First is about unity — not politics, not division, not noise.
It’s about standing together as a province and saying:

We matter.
We’re not backing down.
And we’re damn proud of where we’re from.

Everything we create is built to reflect that — the pride, the grit, the humour, the stubbornness, the loyalty. Alberta isn’t perfect, but it’s ours. And the people who call it home deserve a brand that represents them, not one that apologizes for them.

If you’re proud of Alberta… you’re in the right place.